This weekend saw two movies named after their lead characters go head-to-head. In one corner, you have 'Lucy.' In the other, 'Hercules.' If you asked the average person who would win in a battle between Dwayne Johnson and Scarlett Johansson, most would probably side with the guy whose nickname is "The Rock." But the box office this weekend went in a completely different direction.
Despite three very different new challengers, 'Dawn of the Planet of the Apes' continued to rule over the box office this weekend. This doesn't spell disaster for the newcomers, but it does spell further success for the sequel to 'Rise of the Planet of the Apes,' which is riding extremely positive word of mouth to a big box office tally.
Few movie studios have a legacy as clearly defined by horror movies as Universal, who made their name in the early days of cinema with films like 'Dracula,' 'Frankenstein,' 'The Wolfman' and 'The Mummy.' And no one seems to be more aware of the importance those icons have than the studio itself. Why else would they be launching a massive campaign to revive their classic monsters in a series of films over the next few years?
Riding a huge wave of strong reviews and even stronger buzz, 'Dawn of the Planet Apes' opened big for a non-superhero, non-Transformers movie, leading a top 10 that's full of just as many hits as misses. How about we just start at the top and work our way through?
Look, everyone knows that it's your obligation as a human being to go see a new 'Transfomrers' movie when it comes out whether you want to or not. It's the only explanation for the success of the past three films (since no one actually likes them) and it's the only explanation for the massive first weekend of 'Transformers: Age of Extinction,' which had the biggest opening of 2014 so far.
All you needed to tell us to get our butts in the theater to see 'Dawn of the Planet of the Apes' is that it's a sequel to the fantastic 'Rise of the Planet of the Apes,' but these awesome trailers and clips are certainly sweetening the deal. The marketing barrage continues today with the release of two new clips from the film and a live Google+ hangout that will give fans a look at "exclusive content," which we assume is ad-speak for "new footage."
Yep, Hollywood is planning a 'Predator' reboot. That shouldn't come as a surprise. What should come as a surprise is the man who has been hired to bring the project to life: Shane Black, the infamous screenwriter and director who already has a unique attachment to this franchise.
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