After a slow start, September 2015 is shaping up to be a pretty solid month for the box office. After last week’s solid numbers, Maze Runner: The Scorch Trials and Black Mass picked up the baton and ran with it, leading another strong weekend.
The Divergent series has never reached the culture-saturating heights of the Hunger Games movies, but it’s done well for itself. Divergent and its awkwardly titled sequel, The Divergent Series: Insurgent, left fans satisfied and made their fare share of cash at the box office. The first trailer for The Divergent Series: Allegiant (ugh, that title) is preaching to the choir. No one put off by the first two films will be won over by this footage and no one who skipped the first two will be able to follow any of this, but this movie doesn’t need your approval. It just needs the approval of the faithful.
Regal Cinemas is betting big on Spectre being a good movie. More specifically, they are betting that you, being the devoted James Bond fan that you are, will think Spectre is a good movie. Scratch that. They are betting on you thinking Spectre is a great movie, a movie worth seeing over and over and over again while it’s in theaters. That’s why they’re offering you the chance to buy an unlimited pass that will allow you see the 24th 007 adventure as many times as you’d like.
After September opened with a whimper, we were prepared for a dull couple of weeks. It looks like we shouldn’t have been so quick to judge. The one-two punch of The Perfect Guy and The Visit have suddenly made the least interesting month of the year interesting, opening big and opening close enough to one another to make for an interesting race. In the slower movie months, weekends like these are rare treats.
Summer is officially over, September is here, and the movies stink. While the big releases and heavy-hitters of the fall movie season make the festival rounds or rev up their marketing campaigns, audiences have to tough it out and wade through a lot of not-so-good movies. Welcome to September. It’s like this every year. Get ready for an excruciating month at the movies and at the box office.
There’s one reason and one reason only why we’re getting a Ghostbusters remake in 2016 instead of an actual Ghostbusters 3 five years ago. That reason is named Bill Murray and he’s been the not-so-secret sequel roadblock for as long as we can remember. But then he accepted a small role in the new reboot, because he’s Bill Murray and Bill Murray does whatever he wants. Sometimes that means randomly showing up at your birthday party. Sometimes that means popping up in a film franchise that he seemingly had zero desire to revisit. Now, Murray explains his reasons for joining a new Ghostbusters movie he was so vocally against.
All summer movie seasons end with a whimper and 2015 was no different. The final weekend of August was a pretty sad display across the board, with Straight Outta Compton nabbing the number one spot by default while just about every new release faltered. You know it’s a slow weekend when a movie promoted exclusively to faith-based audiences nabs the number two spot.
We’ve known for a long time that Star Wars: The Force Awakens would screen in IMAX theaters because director J.J. Abrams filmed one key sequence with IMAX cameras. But now, we’ve learned the full extent of Disney and Lucasfilm’s plans for large format presentation and it’s exactly what you’d expect from a studio that has the most popular movie franchise on the planet and the power to do whatever it wants with it. The new Star Wars movie has booked pretty much every IMAX screen in the world for four weeks. Everyone with the desire to see this movie on the biggest movie screens in the world now has plenty of time to do so.
The original The Karate Kid is one of those seemingly untouchable slices of ‘80s nostalgia. Everyone above a certain age has a soft spot for it. It has effortlessly merged with general pop culture, with characters like Mr. Miyagi and lines like “Wax on, wax off” existing outside of the film that created them. It’s a touchstone … but what if it’s a touchstone that we have been misunderstanding for the past 31 years? What if Ralph Macchio’s Daniel isn’t the hero of the film, but actually – dun dun DUN – the real bad guy?
Straight Outta Compton dominated the box office for the second weekend in a row, ensuring that every other movie in the top 10 that doesn’t feature Tom Cruise trembled in its mighty wake. Anyone with their finger on the cultural pulse foresaw the N.W.A. biopic doing well, but it’s performing above and beyond all expectations.
Every time a movie about and for audiences who aren’t white and male does well, everyone acts like it’s a big surprise. “Black people and women like movies? Who’da thunk it?” It’s actually not surprising at all that Straight Outta Compton had a massive opening, handily defeating its more standard competition. Because all kinds of people like movies and when you make movies for all kinds of people, you end up with huge weekends at the box office.
It would be easy to label the opening weekend for Ant-Man a failure. After all, it’s significantly lower than the openings for recent Marvel Studios movies and it’s a good $130 million less than the three-day opening Avengers: Age of Ultron had a few months ago. But let’s not be so hasty. Its opening numbers may not have blown anyone away, but Ant-Man’s box office arrival is textbook Marvel.
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