The Oscars may not carry the same amount of commercial clout as the Super Bowl, but it still offers advertisers an opportunity to appeal to a very specific audience. In this case, it’s Apple and legendary filmmaker Martin Scorsese teaming up to sell the cinematic potential of the iPad. And yes, this commercial wants to tug on your heartstrings.
We all watch the Oscars for different reasons. Some watch for the sheer spectacle. Some watch to see if the movies they like actually win something. Some watch so they can drunkenly criticize what everyone is wearing. But in the end, it all comes down to all viewers doing the exact same thing: watching people thank other people for upwards of three hours. But which people have been thanked the most in 86 years of Oscar history? Someone with a lot of time on their hands decided to figure that out.
When it was revealed that director Paul Feig was going to reboot Ghostbusters with an all-female cast, the general assumption was that Ghostbusters 3 was dead and buried. Gone forever. Kaput. Never to be mentioned again. But, Dan Aykroyd never got that memo. Aykroyd, who co-wrote and starred in the original films, has spent years talking up Ghostbusters 3 and he’s not going to let silly little things like an actual, official, studio-sanctioned remake with a cast and release date get in the way.
We knew going in that the SNL 40th anniversary special would be chock-full of just about every famous person who has ever walked within spitting distance of 30 Rockefeller Plaza and the opening monologue was quick to make use of this genuinely insane temporary cast of stars. Things got started on the right foot when the always-welcome Steve Martin took the stage ... but then he was joined by Tom Hanks. And then things got really crazy.
After six long years, our national nightmare is over. The sequel to ‘Paul Blart: Mall Cop’ has finally arrived. In the stunningly titled ‘Paul Blart: Mall Cop 2,’ Kevin James reprises his role as the portly rent-a-cop with a bad habit of stumbling into dangerous situations that are beyond his meager pay grade. This time, he fights thieves while attending a security conference in Las Vegas, as you are wont to do when you visit Las Vegas in a comedy sequel.
The original 1984 ‘Poltergeist’ is one of the best horror films ever made. With its PG rating, it’s also one of the great Trojan Horses of genre cinema. Parents show it to their kids, thinking it will be a a little scary but totally family-friendly experience, only to realize too late (usually around the point where the guy hallucinates his face being torn off) that the movie means business. So, when we dive into the first look at the upcoming ‘Poltergeist’ remake, we do so with the skepticism of people who think the original masterpiece holds up as well today as it did over 30 years ago.
In most years, January tends to be the most boring month of the year for the box office. This is where Hollywood typically sends the movies in which it has the least faith. This is the dumping ground, the place where movies go to die so the studios can concentrate on their Oscar campaigns. However, thanks to ‘American Sniper,’ this January has bucked every trend. It may technically be a 2014 release, but Clint Eastwood’s war film has made the first chunk of 2015 interesting, shattering expectations and threatening to become the highest grossing film of last year in only a few weeks.
‘Breaking Bad’ may be completely, definitively over, but that doesn’t mean Walter White is ready to leave popular culture alone. Oh, no. As long as Bryan Cranston is alive and as lone as insurance companies are prepared to back dump trucks full of cash up this house, we’ll get to see America’s favorite meth dealer pop up every so often. So while it’s weird to se Cranston play Heisenberg one more time in an Esurance commercial, it’s not that surprising.
The original ‘Hot Tub Time Machine’ feels more like something a group of stoners came up with and giggled about for a few hours than an actual movie. And yet, it exists. And it made enough money to justify a sequel. And that sequel now has a new trailer. Ladies and gentlemen, the ‘Hot Tub Time Machine 2’ trailer!
A lot of people are going to act like they didn’t see the enormous success of ‘American Sniper’ coming, but the signs were all there. On top of the promising limited release numbers, there was the awards buzz. On top of that, there were the names of director Clint Eastwood and star Bradley Cooper. On top of that, the subject matter of the film is inherently attractive to the same category of moviegoer that makes Christian-themed films into massive hits. ‘American Sniper’ had one doozy of a weekend, but it’s not that surprising.
It’s become fashionable in recent years to hate the Golden Raspberry Awards (AKA, the Razzies) and for good reason. The inherently negative awards claim to celebrate the worst films of the year, but they frequently nominate or “honor” ambitious misfires or boring studio junk over the real worst films of the year. To be fair, the Razzies are and have always been a big silly joke, but they’re a joke that leaves a bad taste in the mouth. And yet, it’s really hard to look at this year’s nominees and disagree. With a handful of minor exceptions, this looks like a year where the Razzies actually, well, kinda’ got it right.
You’d be surprised by how many beloved directors earn a little extra cash anonymously directing commercials, but when you hire the great Martin Scorsese to help sell your lavish new casino in Manilla Bay, Philippines, you end up with a full fledged Scorsese Picture. Which means that this is one of the most energetic and stylish advertisements you’ll see this year … and that it stars Robert De Niro and Leonardo DiCaprio.
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