A big financial question is looming in Detroit sports, and a controversial ad campaign is asking the question of everyone.

Billboards bought by a company called Outfront Media is asking commuters this: "$UH?"

The billboards refer, of course, to the upcoming free agency of Detroit Lions mega star defensive lineman Ndamukong Suh. Suh is expected to ask for $125 million over seven years, which may push the team into a weak position salary cap wise. The question has now become whether it's worth it to the club to pay that much for a defensive lineman.

"A real quick thing started," Bob Brown, a sales representative for Outfront, told ESPN.com on Wednesday. "They wanted to take advantage of the controversy."



 

 

 

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