David Puddy was right. It DOES feel like an Arby's Night The Roast Beef chain is this week's winner of the "Fast Food marketing stunt award" Arby's has reintroduced their Reuben sandwich in time for St. Patrick's Day. What better way to make a big splash then by having a town rename itself "Reubenville"?

That's what the city of Coeymans, New York (population: 7,418) Has done. They have changed the name of the town for the month of March to "Reubenville" and 5,000 of the townsfolk get free Reuben sandwiches. The other 2,418 are out of luck, unless they go to the Arby's website and get the "buy one get one free" coupon for this weekend.

Way to go Arby's. For the record, not a fan of reubens, but I love me some curly fries.