Contact Us

Gisele Bündchen’s New Ad Sexist? (Video)

Turns out there are actually people out there who don’t want to see super-model Gisele Bündchen in lingerie. A Brazillian goverment agency wants the ad pulled for being “sexist”. Maybe I’m so used to seeing half-naked women on TV that it doesn’t really phase me.  Also, the commercial not being in English didn’t really help. 



Thankfully, E! Online helps to break down what’s going on:

The Hope ad first shows Bündchen dressed in a sophisticated sheath and then—poof!—she’s in her bra and undies telling her hubby that she crashed the car and exceeded her credit card limit.

The Brazilian lingerie maker wanted to show that a “Brazilian woman’s sensuality is her best protection when delivering bad news.”

The Women’s Rights Secretariat said in a statement today that it has asked the National Advertising Council to suspend the ad, saying it reinforces stereotypes of women as sex objects.

What do you think? Super-offensive, or have you seen worse?

Best of WFGR

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to http://wfgr.com using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Please solve this simple math problem to prove that you are a real person.

Sign up for WFGR VIP quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive WFGR VIP contests, events, coupons, presales, and much more delivered to you for FREE.