Iconic ‘Got Milk’ Slogan Scrapped for New ‘Milk Life’ Campaign [Video]
‘Got Milk?’ has been replaced.
The longtime and popular slogan, which has been used by the Milk Processor Education Program since 1995, has been sent out to pasture in favor of a new ad campaign called ‘Milk Life,’ which will highlight the health benefits of drinking milk.
‘Got Milk?’ was initially created in 1993 by the California Milk Processor Board. Interestingly, that group has no plans on dropping ‘Got Milk.’
‘Milk Life,’ meanwhile, should soon be popping up with the frequency of snow shovels this winter. The Milk Processor Education Program intends to spend $50 million on the campaign.
You can check out the original ‘Got Milk? commercial below. Do you like it better than the new ‘Milk Life’ spot?