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How The New York Times Announced LeBron James’ NBA Return to Cleveland

A few years ago, prime time TV and every website, newspaper and magazine announced the second coming of King James, when LeBron James announced “he was taking his talents to South Beach.”

James led the Miami Heat to three straight NBA Finals appearances, and won two titles while in Florida.

And now he’s coming back to Cleveland. And this time, while the hype has been even greater at some media outlets (I’m looking right at you, ESPN family of networks), others haven’t fallen for the bait this time.

I give you, the New York Times sports page for today. Enjoy the understatement. Thank you to my friend Dave from Kalamazoo for the heads up.


Jason Miller/Getty Images

LeBron James: 'I'm Coming Home'

 

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