Is National Geographic Wild High? It’s Counter Programming the Super Bowl with a Fish Bowl [Video]

TV networks have a hard time figuring out what to air on Super Bowl Sunday.

More than 100 million people, or about 40 percent of the American public, will be watching the Big Game.

You can do the opposite of the male dominated Super Bowl and run chick-friendly fare like romantic comedies and puppies.

Or you can give up, and just train your cameras on a fish bowl.

That's what National Geographic Wild is doing.

If the game is a blowout. If deflate-gate has you over it. Or if you just need a mental break from the football blitz, the only real bowl on Super Bowl Sunday premieres this Sunday at 6 p.m. EST on Nat Geo Wild.

Oh, and it's more than JUST a fish bowl. There's a narrative, according to Nat Geo Wild:

Fish Bowl II will open with Goldie and her new co-star, Charlie the clownfish. They share equal billing, but not equal bowls, as Goldie enjoys life in her freshwater, while Charlie joins her in his salt water. Together they visit with their barnyard friends including cows, horses, pigs, chickens and many more.

When asked if she’s worried about the competition on the football field, Goldie said, “What we’re doing is completely different. We’re offering people an alternative to clashing helmets and brutal tackles. I think everyone can agree that a few quiet moments alone with a barn animal is a game changer.”

Already a demanding diva, Goldie insisted that The Incredible Dr. Pol be her lead-in for Fish Bowl II, saying she wouldn’t even consider sharing the most "action-packed" Sunday of the year with anyone but Nat Geo WILD’s No. 1 rated show. Don’t miss the best of The Incredible Dr. Pol during the Super Pol marathon, airing Sunday, Feb. 1, 2015, from 7:00 a.m. to 6:00 p.m. ET/PT.

And then, the day after the Super Bowl, you can celebrate Groundhog's Day on Nat Geo WILD with a 20-hour marathon of the wonderfully named show, American Beaver.

Don't get too excited. It's about beavers. You know, the dam-making little rodents.