Most of  us are familiar with the "Pure Michigan" commercials we've seen on TV and heard on radio with Tim Allen voicing.

So it looks like an analyst says tourism spending in Michigan increased last year and should continue rising in 2012.


Tourism spending was up 8 percent in 2011, the second consecutive rise. Hotel occupancy rose 7 percent statewide and 10 percent in Detroit last year.

They said that  gasoline prices should not be a big problem for tourism this summer. They say people planning to take vacation trips are doing well enough financially to absorb the extra cost.   I'm not convinced. I know I won't be driving nearly as far as I would have - even to Chicago.  Is "Pure Michigan" going to be enough even with gas prices expected over $4?