Life has been great for University of Michigan football coach Jim Harbaugh since inking a big contract to resurrect their moribund football program last year. He's been given a hero's welcome, and now that his Wolverines are off to a great start, he lives like a king in Ann Arbor.

But sooner or later in Michigan, videographer John Kerfoot will put you in one of his 'Pure Michigan' parodies, and that means  you're now one of us. Warts and all.

This parody shows how the U of M faithful have been led to a Kool-Aid container that may become suddenly become mobile like the Kool Aid Man.

So why poke fun at Michigan? Kerfoot told CBS Detroit:

“I grew up kind of a ‘Walmart Wolverine’ on Michigan football in the ’80s, and Jim Harbaugh and all that stuff, so…I think when I got such a reaction on the first one (video) on Michigan that I did — kind of making fun of them — it kind of made me, like, go a little harder at Michigan. Like, don’t you have a sense of humor?”

Others targeted in Kerfoot’s videos have ranged from the Lions and Tigers to Downriver and the Renaissance Festival.

Enjoy? Not if you're a Wolverine fan, but some Spartans and Buckeyes will love it. Especially if his prediction holds true.

WARNING: Not so friendly for work language is involved.

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