The Meijer 12 Days of Giveaway's Prize is the Disney Ultimate Dream Castle from Fisher-Price.

Hours of imagination and fun can be yours. All you have to do is listen on Friday for us to tell you to call. But you have to know the keyword to win.

What's the keyword?  Thanks for asking!

We'll take a caller Friday and you will need to know PURPLE COW

CLICK HERE to check out all of the great deals Meijer is offering for the holidays.