New Coke Anyone?
1985! The Chicago Bears were all the rage….Eddie Murphy hosted the MTV Music Awards and Don Henley won video of the year for “Boys of Summer”…and “New Coke” was toted by Bill Cosby as the most exciting thing to happen to soft drinks ever.
Truth be told, Pepsi was creeping up on Coke after a marketing campaign called the “Pepsi Challenge” did blind taste tests all over the country and wouldn’t you know it….everyone picked Pepsi.
By July 10th…..the stir was over as Coke announced “Coke a Cola Classic” and never looked back. New Coke became “Coke II” which lasted to 2002.