Newcastle Ale Plays ‘Robin Hood’

Newcastle Ale is trying again to make a Super Bowl splash.

Very few ads or advertisers are remembered a day or two after the big game.

Why will this be any different?

It won't. But good for Newcastle Ale for trying. And the fact a DJ in Grand Rapids is writing about their Super Bowl ad might be proof enough it could work.

Crowning itself the Robin Hood of the Super Bowl, the beer brand Newcastle Brown Ale is trying to steal the buzz from the world’s richest advertising event and give it to dozens of other marketers that aren’t paying $4.5 million for 30 seconds of commercial time during the game.

Newcastle is introducing a cheeky, irreverent campaign on Monday, in which it will try to recruit 20 to 30 brands to help it break into the Super Bowl advertising melee. In exchange for a cash contribution, the other brands’ logos and messages will be incorporated into a spot crafted with Newcastle by the advertising agency Droga5 that will air online and in some local NBC television markets during the game’s broadcast. (Rival beer advertisers are not invited to join.)"

Look, they even got the voice of "Grumpy Cat" to do a YouTube video to explain what they are doing.

Maybe we should try and raise the $450,000 odd in cash that WFGR would need to be on the ad? Good luck with all THAT!