Sacha Baron Cohen appeared on Jimmy Kimmel Live to show a clip of his new movie called 'The Brothers Grimsby'. Only that movie is so dirty it almost received the NC17 rating. Well, he went on the show to promote his movie, so what do you do when your movie is far too risque to show on TV? Show the audience reacting to the movie.

There is a scene in “The Brothers Grimsby” that almost got the film an NC-17 rating. Sacha Baron Cohen wanted to play it on our show, but it's far too graphic for broadcast television. What we are able to show you, however, is how our studio audience reacted to seeing the clip.

Honestly, brilliant choice. Now I feel like I HAVE to go see this movie to see what they're reacting to.

This technique reminds me of the reaction videos to a vile video that came out in 2007. After seeing how people reacted, you just had to know what the deal was. Then you saw it then you got it.

I'm sure this stunt just sold a bunch of movie tickets. Bravo.

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