bowling for soup

New Rock Legend…Chuck E. Cheese!
New Rock Legend…Chuck E. Cheese!
New Rock Legend…Chuck E. Cheese!
That's right, the kids' arcade icon is getting another makeover--and this time, he's going for hip smarmy rock star! The company that owns Chuck E. Cheese has decided to get rid of the smart aleck rat that has been the mascot since the chain was formed in the late 70's, and replace him with a hipper, rock star version. They even are getting a new voice.