it

Turns out little kids aren't the only ones scared of red balloons floating above sewer grates.

One of the most challenging parts of any Stephen King adaptation is walking that fine line between childhood fears and adult terror. It is a perfect example: how do you take images meant to be frightening to 12 and 13-year-olds and adjust them for an adult audience? This is the formula that King has used to make him one of the most successful authors of all time, but stepping outside of the characters’ heads  —  and behind a movie camera  —  only ramps up the challenge of balancing tone just right. That’s why it’s been so heartening to hear It director Andy Muschietti say all the right things in pre-release interviews. For better or worse, it sounds like he really gets it.

If the early buzz is to be believed, fans couldn’t get any more excited for the upcoming adaptation of Stephen King’s It. Not only does the film have one of the most-watched movie trailers of all time, and is also projected to make over $60 million in its opening weekend, it’s also coming into theaters riding a wave of impressive reviews. And somehow, the movie has done all of this without tipping its hand on some of the most impressive scares. All of this for an R-rated horror movie about children being jeopardized. We’ve come a long way since the original miniseries, America.

Historically speaking, Stephen King adaptations tend to be better when the master of literary horror isn’t involved — which may bode well for Andy Muschetti’s new adaptation of IT, as the author recently revealed that he did not participate in the development of his iconic tale of terror. For his part, Muschietti apparently had his reasons, and the way he tells it, they seem like pretty good ones.

While Star Wars: The Last Jedi has been dominating the conversation, Rian Johnson’s film wasn’t the only movie featured in next week’s issue of Entertainment Weekly. Their annual Fall Movie Preview includes updates and photos from a handful of upcoming releases, including Stephen King’s It, arguably the most highly anticipated movie of the fall. We’ve already seen Mark Hamill fight people with a lightsaber, but a bunch of kids running around the Northeast in the 1980s fighting a supernatural monster? Why, we haven’t seen that since Stranger Things came out! And that was a whole year ago!

Something fishy is going on with the two Stephen King movies coming out this year. At least, their runtimes aren’t exactly what you’d expect. It was recently revealed that The Dark Tower clocks in at a lean 95 minutes long, and now we’re hearing that Andres Muschietti’s It is considerably longer than two hours: approximately 135 minutes.

With one of the most-viewed trailers of all time, it appears that Andres Muschietti’s adaptation of Stephen King’s It is set to be the rare crossover hit in the horror genre. Fans who haven’t even read one of King’s books are excited to see a group of lovable losers take on Derry’s most infamous - and inhuman - killer. Those familiar with the original novel and television miniseries are also curious: how will Muschietti’s film work without the dual storytelling between past and present? What does It look like when filtered through a modern sensibility?

Studio math might be one part proprietary data and one part alchemy, but here’s something I feel pretty confident saying: when your trailer sets the all-time record for most views in a day, you’re about to make some moolah. We all remember that the first teaser trailer for It had 197 million views in its first 24 hours online, shattering the previous (albeit short-lived) record of 139 million set by The Fate of the Furious. Those would be extraordinary numbers for any movie, but for an unapologetic horror film about a demon clown? Not even the most aggressive Warner Bros. projections could have predicted that.

'It’s gonna be bad for clowns,' says one 42-year-old professional clown.

For more than three months, The Fate of the Furious held the top spot of the movie trailer X-Games, accruing 139 million views in 24 hours, promptly dethroning Beauty and the Beast. But now a new player has entered the game, and he comes bearing a red balloon and a mouthful of shiny, sharp teeth. Beep beep, Vinnie.

Horror fans have been waiting for months. Stephen King fans have been waiting for years. And after a week of teasers and sneak peeks, the first trailer for It, Andres Muschietti’s highly-anticipated adaptation of King’s classic horror novel (or one half of it, anyway) is finally here to give us our best look yet at that divisive new take on the iconic evil clown. Beep beep, we’re all gonna float.

Ever since the now-infamous photo of Pennywise the evil homicidal clown peeking out of a drainpipe surfaced online, fans of Stephen King’s seminal horror novel It have been concerned about Seth Graeme-Smith‘s upcoming film adaptation. There was fair cause for worry, too; it looked as if light was coming from several different sources, like a hasty photoshop job one might find on the box art for some direct-to-DVD cash grab. The only person who could really set the It devotees at ease would be Stephen King, who has seen dozens upon dozens of his works make the jump to the silver screen. And it would appear that he’s now done just that.