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Pennsylvania City Changes Name to Title of Morgan Spurlock Movie
Starting this Wednesday at 1PM, the city of Altoona, PA, will change its name to 'POM Wonderful Presents: The Greatest Movie Ever Sold,' and keep it for 60 days.
It's all tied to the brand-new documentary from 'Super Size Me' star Morgan Spurlock, which chronicles the prevalence of product placement and advertising in American life.
According to the AP, Altoona -- which has 31,000 residents, and is located 85 miles east of Pittsburgh -- will receive $25,000 for the tongue-in-cheek product placement. It will also play host to the East Coast premiere of the film on Wednesday.