Well, that escalated quickly. The new breakfast that started last week at Taco Bell has stirred up some online jousting. Taco Bell has thrown the first punch with TV commercials featuring people enjoying the new FirstMeal with a unique name.

The new commercials show ordinary people with the name Ronald McDonald loving the new TB breakfast. Watch here.

And surprisingly, McDonald's has responded.

On Mcd's Facebook Page...

"Imitation is the sincerest form of flattery."

Who will fire next?