It's not DeflateGate. It's not who is dissing who. And it's not the random drug testing on Super Bowl week.

It's a far worse offense than all of these put together.

"Papa John is like Benedict Arnold slathered in marinara sauce! The popular chain's founder, owner and recognizable spokesperson John Schnatter, was caught chowing down on the competition at the Sundance Film Festival in Park City, Utah. A far cry from the chain, the pie was served up at the uber-fancy St. Regis Hotel."

It's like Col. Sanders eating Popeyes. Or Ronald McDonald having a Whopper. I feel dirty now. Better ingredients my pie hole!

Rob Kim/Getty Images
Rob Kim/Getty Images
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