Before Taco Bell was a big national chain player, it was a small regional Mexican fast-food joint.

Back then, it has a much smaller advertising budget. And after watching this creepy commercial from the '70s, you can see what I mean.

Think outside this bun.

Now, I will take a 59-cent Pepsi any day, but not if I have to hang out with that Kris Kringle. For a limited time ...