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Why Is It Always 9:41 On An Apple Product?

Some products are synonymous with their picture. You can always see The Golden Arches in the McDonalds logo. And with most Apple products (I Phones, etc) there is one recurring theme.

In every picture it’s always 9:41am. But why? This story from Yahoo and “The Atlantic” explains


“You can trace the origins of Apple’s perma-clock back to January of 2007, when Steve Jobs gave his much-anticipated keynote at the Macworld Conference & Expo in San Francisco. The Apple CEO strode onstage right at 9:00 a.m.; about 35 minutes into his presentation, he said, “This is a day I have been looking forward to for two and a half years.” Jobs went on to explain that “every once in a while, a revolutionary product comes along that changes everything.” And then he went on to announce: “Today Apple is going to reinvent the phone.”

The screen behind him flashed to a picture of the first iPhone. It was 9:42 a.m.

Because of that, in Apple’s marketing literature for the new phone, the displays read 9:42. The new phones were pegged to the keynote—which is another way of saying that they were pegged to Steve Jobs.”

And the last time Jobs did a product launch, it was 9:41. So as a tribute to him, the screens always read 9:41.

Just proves nothing in the modern world is left to chance.

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