How to Get Janitorial Contracts: Top 22 Cleaning Company Marketing Ideas to Get More Janitorial Jobs
Spring cleaning is just around the corner, which means it’s the perfect time to try some new cleaning company marketing ideas to grow your business. If you’ve been wondering how to get janitorial jobs and office janitorial contracts, we’ve got a ton of things you can try—and it all begins with your website.
It’s important to try a variety of things when it comes to marketing a janitorial business. Why? Because every janitorial service needs commercial cleaning leads and janitorial contracts to survive—no matter your location or how long you’ve been completing janitorial contracts for your community. Without a good flow of new commercial cleaning leads, bringing in new customers and making money just won’t happen.
But, if you create a system that attracts new customers and delivers new commercial cleaning leads to your business regularly, that’s a recipe for:
- More high-paying janitorial contracts
- Increased revenue for you and your cleaning crew
- Growth of your janitorial business
We know why janitorial services need to generate commercial cleaning leads, but how can you do it affordably and efficiently? The answer is: a good janitorial services website with good web design, search engine optimization, and a selection of other digital marketing tactics.
If you’ve ever wondered how to get janitorial contracts or how to get janitorial jobs and office janitorial contracts, follow the steps below to turn your business into a cleaning lead generation machine.
1. Get More Commercial Cleaning Leads Through Your Website
If you don’t yet have a janitorial services website, one of the best things you can do for your business is to create one. A website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:
- Learn more about your janitorial business
- Read about the janitorial services you provide
- See your service area
- Get in touch with you about janitorial contracts
- Become a quality janitorial services lead for your business
Without a website, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.
Without a website, your business might as well not exist at all. We can help you fix that.
2. Try Canvassing to Generate Commercial Cleaning Leads
Canvassing to generate commercial cleaning leads might seem like an old-school marketing tactic, but it’s a cleaning company marketing idea worth trying. After all, consumers are more likely to work with you when they can put a face to your business. If you want to give canvassing a shot, try doing it after completing a cleaning job in the area.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential customers after getting their info.
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s a janitorial services lead!
3. Send Out Direct Mailers to Get More Commercial Cleaning Leads
Here’s another janitorial service marketing idea that’s stood the test of time: direct mailers. Compared to the amount of spam and junk most email inboxes get today, old-school mailboxes are seeing a lot less action. That means your letter or postcard is much more likely to be seen and read by potential customers.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for commercial cleaning leads and janitorial contracts from other sources to determine if this is a viable solution for you.
4. Try Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one cleaning company marketing idea that’s been proven time and again to generate quality commercial cleaning leads. So, if you’ve been wondering how to get janitorial contracts or how to get janitorial jobs and office janitorial contracts, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in commercial cleaning leads and janitorial contracts.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local cleaning companies.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you with lead generation. We can also set you up with a website and share other ideas for marketing a janitorial business.
5. Use Local SEO for Commercial Cleaning Lead Generation
Search engine optimization (SEO) is still king in the digital marketing space, which is why SEO services for cleaning companies are so popular. SEO is what moves your janitorial business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO alone can generate the majority of your commercial cleaning leads (but we still recommend reading the rest of these janitorial service marketing ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing. If you need some extra help, it’s always a good idea to let an SEO expert get you up and running.
6. Get More Commercial Cleaning Leads Through Facebook + Instagram Advertising
Still wondering how to get janitorial contracts or how to get janitorial jobs and office janitorial contracts? Advertising on Facebook and Instagram can be a cost-effective method for marketing a janitorial business, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal commercial cleaning customers by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need janitorial services in the future. If you’ve been wanting to try social media advertising for your business, this is one janitorial service marketing idea worth trying.
7. How to Get Janitorial Contracts Through Strategic Alliances
Another smart way to generate commercial cleaning leads is to partner up with the suppliers in your area, such as hardware stores and big-box stores. That could be Lowe’s, Home Depot, or a mom-and-pop shop down the street. It could also be a wholesale cleaning supply store, or a dealer of used office furniture. Creating a partnership means they’ll recommend you to their customers and provide a steady stream of commercial cleaning leads.
8. Content Marketing = Janitorial Service Marketing
Creating content for your ideal customers is a great way to get more commercial cleaning leads. Consider writing blog posts and articles that you can post on your website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- Top Tips for Sanitizing Your Office During COVID
- How Often Should Your Commercial Space Be Deep-Cleaned?
- Why Using Eco-Friendly Cleaning Products Is a Must
As you write these articles, plug your janitorial services. Suggest that readers use a janitorial business they can trust to do the job correctly the first time. (You!)
9. Email Marketing = Janitorial Service Marketing, Too!
Email marketing is one of the oldest forms of digital marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your janitorial business, you’ll make (on average) a $40 return on your investment.
Because most janitorial businesses overlook the benefits of email marketing, it’s a great cleaning lead generation option for your business. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready commercial cleaning leads and spend 33% less money on making sales.
10. How to Get Janitorial Contracts at Trade Shows
Attending trade shows should be high on your list of janitorial service marketing ideas. They not only provide plenty of solutions for how to get janitorial contracts and how to get janitorial jobs and office janitorial contracts, but also let you observe your competition, create new business partnerships and boost brand awareness among potential customers.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.
Finally, make sure you’re collecting information from visitors and following up to make the sale.
11. Get Janitorial Service Marketing Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with property managers, construction contractors, and companies that rent office space—they’re likely to send more commercial cleaning leads your way!
12. Reputation Management Affects Your Janitorial Business
Did you know 85% of people search online to find local janitorial businesses? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, acquaintances or business owners who might need your janitorial services. Give them plenty of business cards to pass around.
Online, list your janitorial business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more commercial cleaning leads and janitorial contracts.
13. Ad Retargeting Is a Fresh Janitorial Service Marketing Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it for your janitorial business.
If you want more commercial cleaning leads, retargeting is a great way to keep your janitorial business and cleaning website in front of potential customers who have already shown interest by visiting your website. This is one cleaning company marketing idea well worth trying, especially if you’re already getting good traffic to your janitorial services website. Throw in some SEO services for cleaning companies for an extra boost!
14. Make Your Cleaning Company Marketing Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your cleaning company marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart from your competition. Once you’ve figured out your USP, use that selling point in your janitorial service marketing materials!
If you’re not sure where to start, take a look at how your competitors are generating commercial cleaning leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some ideas to get you started:
- Specialized services
- Level of service
Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!
15. Use Google’s Local Service Ads to Get More Commercial Cleaning Leads
Google’s Local Services ads are a type of pay-per-lead ad that appear at the top of search results pages. These ads get about 13.8% of clicks—that means if 50 people in your area search for janitorial services, at least 7 of them will click one of those ads and turn into a commercial cleaning lead.
How much more money would you make per month with 7 more janitorial contracts?
16. Co-Market With a Relevant Business
Co-marketing means you’re teaming up with another business to share lead generation opportunities. For example, you might want to partner up with a property manager and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can lead to many more cleaning lead generation opportunities since you’re both working to generate new leads.
17. Increase Referrals to Get More Commercial Cleaning Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighboring businesses to your janitorial business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one cleaning company marketing idea you shouldn’t pass up.
18. Create Helpful YouTube Videos About Commercial Cleaning
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful or informative commercial cleaning videos. The videos can document your day-to-day activities, follow a job from start to finish, or illustrate how to properly clean a surface. These videos will build your credibility as a janitorial business and make it easier for viewers to see that you know what you’re doing, which builds trust.
In the video description, include your contact information and a link to your janitorial services website so they can learn more.
19. Take Pictures of Completed Commercial Cleaning Jobs
A picture can say a thousand words, so make sure you’re taking before-and-after photos of every cleaning job you take on. It’s a great way to show the quality of your work, and it gives you great content to post on your website and social media accounts. Plus—who doesn’t love seeing something transformed from dirty to clean?
20. Use LinkedIn to Attract Commercial Cleaning Leads
LinkedIn is more than a great place to establish yourself as a cleaning expert and janitorial business owner—it’s a great place to generate commercial cleaning leads, too. How? Do a search for local businesses and property managers you can connect with and talk about the janitorial services you provide.
21. Send Out Press Releases About Your Janitorial business
Press releases are a great way to share new and exciting developments about your janitorial business. Are you offering a new janitorial service? How about a discount for repeat customers or those who refer their neighbors? Write a press release that outlines these new items and send it off to your mailing list to start generating commercial cleaning leads.
22. Don’t Pay for Commercial Cleaning Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your janitorial business, the quality of those leads isn’t always up to par. Whenever possible, you want to attract quality leads to your cleaning website that will turn into paying customers. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
Sign Up With Townsquare Interactive to Maximize Your Janitorial Service Marketing Budget
Website design isn’t the only element of an effective janitorial service marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate commercial cleaning leads using the steps above.
Adding other elements to your marketing campaign, such as SEO services for cleaning companies and reputation monitoring, can strengthen your janitorial service marketing campaign and help you to generate more commercial cleaning leads.
The team at Townsquare Interactive specializes in creating janitorial services websites and marketing campaigns that generate commercial cleaning leads for businesses across the country. All of our cleaning website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your janitorial service marketing campaign to the next level.
Click the button below to learn more about our janitorial service marketing packages and jumpstart your cleaning website.