This hasn't been easy. Staying at home, seeing businesses wrecked. But we'll come out stronger in the end. A tribute to West Michigan innovation in the face of crisis.

The creative folks at SALT Production pieced together this video of Grand Rapids businesses responding and adapting to the CoVid-19 crisis.

“…Life is 10% what happens to [us] and 90% of how [we] react to it.” (Charles R. Swindoll)


No one could have predicted that Covid-19 would have been a global pandemic. No one would choose for this to happen; but when it did, the local community in Grand Rapids (and West MI) chose to react in a positive way. Businesses that were once competitors quickly became collaborators. Companies that manufactured one type of product quickly shifted to produce other products that would benefit society as a whole.

During this unique set of circumstances
we were able to lean on each-other to capture the
beautiful stories in our strong GR community.

And we're glad they did.

Want to show your love for your city? You can get your own 'GR Strong' t-shirt here.

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KEEP READING: Creative Ways to Bring Joy to Your Neighborhood While Social Distancing


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