Kellogg's is planning a major restructuring and considering a sale which would include Keebler, Famous Amos, Mother's and Murray brands.

Kellogg Company made the announcement yesterday. It is part of a two-part restructuring plan. Kellogg announced:

  1. Beginning in January 2019, Kellogg's North American organizational structure will be redesigned to better enable the company to win in the marketplace and deliver top-line growth.
  2. Kellogg is exploring the sale of its cookies and fruit snacks businesses to enable the company to bring a sharper focus to its core businesses.

The organizational restructuring will include consolidating Kellogg's U.S. Morning Foods, Snacks and Frozen Foods business units into a single group which would contain 80 percent of the revenue of Kellogg's North America. The sales teams from those groups will be combined with retail sales teams to form a single Kellogg U.S. sales organization. Supply chains would also be consolidated and new investments in ecommerce are planned.

More details will be shared at an investor event today.