Mountain Dew has been known for their strange marketing tactics for decades

The Pepsi Brand's beloved and highly caffeinated beverage came from unique roots of a couple of brothers who moved to Knoxville, TN and couldn't find their favorite "mixer" for their hooch, so they decided to brew up their own lemon lime soda to mix with their Whiskey. It tasted almost exactly like their beloved hooch, and it's now the Mountain Dew we all know and love today.

Mountain Dew
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And if you're a fan of "the dew", you know that while everyone loves their original recipe, they have a plethora of additional flavors they've released over the years.

Some of those flavors you can see on shelves on a daily basis include the favor made famous by Taco Bell, Baja Blast

Taco Bell Menu Items, Headquarters And Restaurant Shoot
Credit: Joshua Blanchard
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Livewire

Mountain Dew / Pepsico
Mountain Dew / Pepsico
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and Code Red

Mountain Dew / Pepsico
Mountain Dew / Pepsico
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But the newest flavor coming from Mountain Dew? Well, they are telling you to go to Hell if you want to try it.

... Hell, Michigan, that is.

Mountain Dew / Pepsico
Mountain Dew / Pepsico
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Mountain Dew's latest flavor is a collaboration with Flaming Hot Cheetos that they are releasing for the first time in person. Last year the flavor was released online for a limited run, and it was so popular they are bringing it to the masses.

They've picked one of the "hottest" cities in the world Hell, Michigan, as the host for their big part featuring Pauly D spinning some music live for everyone to enjoy and Action Bronson will be on hand making some special flaming hot cheetos themed snacks for everyone at the event.

Mountain Dew / Pepsico
Mountain Dew / Pepsico
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The event also says they will feature things like: Sparky’s Saloon, which is featuring Mountain Dew Flamin’ Hot inspired mixology for fans that are 21+ and over. They'll also have the Mountain Dew Flamin’ Hot Grill, where Chef Bronson will be serving a curated VIP menu, and the Mountain Dew Flamin’ Hot Country Club - a takeover of the local 18-hole putt putt course.

Want to go to Hell?

Mountain Dew / Pepsico
Mountain Dew / Pepsico
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While Hell, Michigan has several things you can visit while you're in town, the one night bash will be at 4095 Patterson Lake Rd (see map below) which is also known as the Hell Saloon.

Parking for the event will be at Pinckney Community High School - 10255 Dexter-Pinckney Rd, Pinckney, MI 48169 - they ask that you park in the South lot. They will also have free shuttles available to transport attendees to and from the parking area.

This once in a lifetime bash should be one worth road tripping for. Plus, wouldn't it be fun to tell everyone you're going to Hell for the weekend and actually mean it?

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