Top 26 Pressure Washing Marketing Strategies
With more and more people going online and turning to search engines for help finding the services they need, digital marketing for pressure washing companies has never been more important.
Every pressure washing contractor and pressure washing company depends on leads to survive—no matter where your business is located or how long you’ve been completing pressure washing jobs for your community. Without a dependable way to generate pressure washing leads, your business won’t last long.
However, if you implement a digital marketing strategy that attracts new customers and regularly generates pressure washing leads for you, that’s a good way to:
- Get more high-paying pressure washing jobs
- Increase revenue for you and your crew
- Grow your pressure washing business
We know why lead generation for pressure washing contractors is important, but how can you do it affordably and without taking up too much of your time? The answer is digital marketing for pressure washing companies. If you’ve ever wondered how to get more pressure washing leads, follow the steps below to turn your business into a pressure washing lead generation machine.
5 Essential Marketing Tips for Pressure Washing Companies
- Get More Pressure Washing Leads Through Your Website
- Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM) to Generate Pressure Washing Leads
- Always Use Local SEO for Pressure Washing Lead Generation
- Try Ad Retargeting to Get More Pressure Washing Leads
- Sign Up With Townsquare Interactive to Maximize Your Pressure Washing Marketing Budget
1. Get More Pressure Washing Leads With Pressure Washing Website Design
If you don’t have a pressure washer website, yet, one of the best things you can do for your business is to create one. A website acts as your pressure washing business’s online storefront—it’s an essential part of a strong online presence and gives your potential pressure washing customers a place to:
- Learn more about your pressure washing company
- Read about the pressure washing services you provide
- See your service area
- Get in touch with you about potential pressure washing jobs
Without a pressure washer website, how are your ideal customers going to find your business on Google? How will they know where to contact you? They won’t, and they’ll likely use one of your competitors, instead.
Without a professional pressure washing website design, your business might as well not exist at all. The solution? Digital marketing for pressure washing companies. Pressure washing website design makes up the foundation of most pressure washing marketing strategies, so don’t let your competitors get out ahead of you. Invest in a pressure washer website and start generating more pressure washing leads and pressure washing jobs. Townsquare Interactive can help!
2. Canvass an Area to Generate Pressure Washing Leads
Canvassing an area to generate pressure washing leads might seem like an old-school marketing tactic, but consumers are more likely to work with a business when they can put a face to the name. If you want to give canvassing a shot, follow these four simple tips for the best results:
- Always be polite and courteous, even if you don’t get a positive reaction.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential customers after getting their info.
Also, make sure you have plenty of business cards to hand out! Even better if they’re fridge magnets—they’re much less likely to get thrown out.
3. Send Direct Mailers to Get Pressure Washing Leads
Here’s another pressure washing advertising idea that’s stood the test of time: direct mailers. Compared to most email inboxes, old-school mailboxes are seeing a lot less action, which means your letter or postcard about the pressure washing services you provide is much more likely to be seen and read by your target customers.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for pressure washing leads from other sources to determine if this is a viable solution for you.
4. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM) to Get More Pressure Washing Leads
A good PPC and SEM campaign is one pressure washing advertising idea that’s been proven time and again to generate quality pressure washing leads.
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in both residential and commercial pressure washing leads.
Still on the fence about PPC and SEM? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local pressure washing companies.
- Visitors who come to your website via PPC or SEM are 50% more likely to convert into customers.
Sounds good, right? And with PPC, you only pay for the clicks you get, making it a great option for pressure washing companies that are marketing on a budget.
5. Use Local SEO Services as Lead Generation for Pressure Washing Contractors
Search engine optimization (SEO) is still king in the digital marketing space. It’s what will move your pressure washing business to the top of page 1 on Google and keep it there. If your campaign is robust enough, pressure washing SEO alone can generate the majority of your pressure washing leads (but we still recommend reading the rest of these pressure washing advertising ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing. If you’re worried about doing it correctly, it’s always a good idea to let an expert in pressure washing SEO get you up and running.
6. Get More Pressure Washing Leads Through Facebook + Instagram Advertising
Still wondering how to get more pressure washing leads for your business? Pressure washing advertising on Facebook and Instagram can be a cost-effective method, provided you put the right pressure washing marketing strategy in place and know how to navigate the ad builders on these platforms. Social media marketing is often included in digital marketing for pressure washing companies.
You can target your ideal pressure washing customers by their location and other pages they’ve liked—including your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need pressure washing services in the future.
7. How to Get Pressure Washing Leads Through Strategic Alliances
Another smart technique for generating pressure washing leads is to partner up with the suppliers in your area. That could be Lowe’s, Home Depot, or a mom-and-pop shop down the street. Creating a partnership means they’ll recommend you to their customers and provide a steady stream of pressure washing leads. It also means you’ll recommend your advertising partner to ensure the alliance is mutually beneficial. Overall, this is a pressure washing marketing strategy worth trying.
8. Content Marketing = Great Digital Marketing for Pressure Washing Companies
Creating content for your ideal pressure washing customers is a great way to get more pressure washing leads. Consider writing blog posts and articles that you can post on your website, and make it easy for your audience to share that content on their social media.
Here are some topic ideas:
- Check Out These Satisfying Pressure Washing Before-and-After Shots
- Watch Out for These Signs Your Home Needs to Be Pressure Washed
- When Is the Best Time to Hire a Pressure Washing Company?
Have another content idea? Write it down and turn it into an article to boost your pressure washing advertising efforts, then post it on your pressure washer website!
9. Email Marketing Is Good Lead Generation for Pressure Washing Contractors
Email marketing is one of the oldest forms of digital marketing for pressure washing companies, and there’s a reason it’s stuck around for so long: it works. For every dollar you spend on email marketing, you’ll make (on average) a $40 return on your investment.
Because most pressure washing contractors overlook the benefits of email marketing, it’s a great pressure washing marketing strategy for your business. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready pressure washing leads and spend 33% less money on making those sales. Not bad!
10. How to Generate Pressure Washing Leads at Trade Shows
Attending trade shows should be high on your list of pressure washing advertising ideas. They not only provide plenty of solutions for lead generation for pressure washing contractors, but also let you observe your competition, create new business partnerships and boost brand awareness among potential customers.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.
Finally, make sure you’re collecting information from visitors and following up to make the sale. Don’t forget to pass out business cards!
11. Get Pressure Washing Advertising Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with property managers and store owners—they’re likely to send more pressure washing leads your way and might even need your services themselves!
12. Give Telemarketing a Chance to Generate Pressure Washing Leads
Though telemarketing was once a good channel for lead generation for pressure washing contractors, many people now block unwanted calls. However, there are still companies out there that will telemarket for you and set up appointments with potential customers. While this is a viable pressure washing marketing strategy, weigh the cost and benefits before committing. You might come to the conclusion that it’s more beneficial to invest in pressure washing website design or pressure washing SEO.
13. Comprehensive Digital Marketing for Pressure Washing Companies Includes Reputation Monitoring
Did you know 85% of people search online to find local pressure washing businesses? Those same people are also researching your reputation—what are your past customers saying about the quality of your pressure washing jobs? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need pressure washing services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number.
Online, list your pressure washing business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll bring in pressure washing leads—and it’s a great way to boost your pressure washing SEO.
14. Use Ad Retargeting for Pressure Washing Advertising
Have you ever searched for a product online and then noticed ads for it following you around the internet? That’s retargeting, and you can do it for your business, too.
When a potential customer visits your pressure washer website and leaves without taking an action (like filling out a form or calling you), retargeting gives you another chance to convert them into a paying customer. They’ll see your ad as they browse the web and be reminded of your business and the services you provide. If they click the ad, they’ll be brought back to your website, where they have a second chance to turn into a customer. It helps if you’ve invested in professional pressure washing website design, too!
Whether you want more residential or commercial pressure washing leads—or both!—retargeting is a great way to keep your pressure washing business in front of potential customers who have already shown interest by visiting your pressure washer website.
15. A Unique Selling Point Can Help You Get Pressure Washing Leads
If you want to stand out from your competitors, your pressure washing business needs a unique selling point (or USP). That could be your level of service, your experience in the pressure washing industry, your competitive prices, your reputation, your stellar employees, your workmanship guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your pressure washing marketing materials!
If you’re not sure where to start, take a look at how your competitors are generating pressure washing leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve. Here are some ideas to get you started:
- Specialized services
- Level of service
Does something else set you apart from your competitors? Use it in your pressure washing advertising!
16. Google’s Local Service Ads Mean Leads for Pressure Washing Contractors
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. They’re different from pressure washing SEO services, though pressure washing SEO can move you near the top of page one of Google, too!
These ads get about 13.8% of clicks—that means if 50 people in your area search for pressure washing services, at least 7 of them will click one of those ads and turn into a pressure washing lead. How much more money would you make per month with 7 more pressure washing jobs?
17. Co-Market With a Relevant Business
Co-marketing means you’re teaming up with another small business to share lead generation opportunities. For example, you might want to partner up with a construction company or property manager and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can lead to many more opportunities for lead generation for pressure washing contractors.
18. Increase Referrals to Get More Pressure Washing Leads
Referrals are a great way to capitalize on word-of-mouth pressure washing advertising. Offer your existing customers an incentive to refer their friends, families and neighbors to your pressure washing business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one pressure washing marketing strategy you shouldn’t pass up.
19. Make Helpful YouTube Videos About Pressure Washing Projects
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful pressure washing videos. The videos can document your day-to-day activities, follow a job from start to finish, or illustrate the different signs it’s time to pressure wash a driveway or home. These videos will build your credibility as a pressure washing expert and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your pressure washer website so they can learn more and contact you!
20. Create a Pressure Washing Facebook Group
Having a dedicated Facebook business page for your pressure washing business is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience.
21. Take Pictures of Completed Pressure Washing Jobs
A picture can say a thousand words, so make sure you’re taking before-and-after photos of every pressure washing job you take on. It’s a great way to show the quality of your work, and it gives you great content to post on your pressure washer website and social media. It’s basically free pressure washing advertising.
22. Use LinkedIn to Attract Commercial Pressure Washing Leads
LinkedIn is more than a great place to establish yourself as a pressure washing expert and pressure washing business owner—it’s a great place to generate pressure washing leads. How? Do a search for local businesses and property managers you can connect with and talk about the pressure washing services you provide. Even if they don’t want to recommend your services to their customers, they might need their business pressure washed.
23. Hunt for Pressure Washing Leads on Craigslist
Craigslist might seem like a dated suggestion, but tons of people still use it when they need to find someone for a pressure washing project. Take a quick scroll through the classifieds and see if anyone is looking for a pressure washing contractor. Write down their names and numbers, then get in touch with them to discuss the project they have in mind and schedule a consultation. More often than not, people searching for pressure washing services on Craigslist are ready to work with you and pay for your services right away.
24. Send Out Press Releases About Your Pressure Washing Business
Press releases are a great way to share new and exciting developments about your pressure washing business. Are you offering a new service? How about a discount for repeat customers or those who refer their neighbors? Write a press release that outlines these new items and send it off to your mailing list to start generating pressure washing leads.
25. Don’t Pay for Pressure Washing Leads if You Don’t Need To
We’ve talked about using Home Advisor and Angi for leads before and concluded that both should be used with caution. While they might deliver a lot of pressure washing leads to your business, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality pressure washing leads that will turn into paying customers. All too often, lead generation services like HomeAdvisor and Angie’s List just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
Consider investing in digital marketing for pressure washing companies (including pressure washing website design and pressure washing SEO) instead of wasting money on bad leads.
26. Sign Up With Townsquare Interactive to Maximize Your Pressure Washing Marketing Budget
Pressure washing website design isn’t the only element of an effective pressure washing marketing strategy, but it is the most important. One of the best things you can do for your business is to make sure your pressure washer website has everything it needs to continuously generate pressure washing leads using the steps above.
Adding other elements to your marketing campaign, such as search engine optimization (pressure washing SEO) and reputation monitoring, can strengthen your pressure washing marketing strategy and help to bring in even more pressure washing leads.
The team at Townsquare Interactive specializes in creating pressure washing marketing strategies that generate pressure washing leads for businesses across the country. All of our pressure washing website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your pressure washing marketing strategy to the next level.
Click the button below and fill out the form to learn more about our pressure washing marketing packages and jumpstart your pressure washer website.