Multiple outlets have launched individual standalone options to match that of industry leader Netflix, though Amazon has consistently lagged behind for its streaming service’s tether to an overall Prime rate of $99 per year. No longer, as Amazon Prime launches a far more competitive monthly streaming subscription on par with Netflix, as well as a new Prime rate for shopping.
Amazon gained some serious credibility in the TV department in recent months, particularly with Sunday’s dual Golden Globe wins for ‘Transparent’ and star Jeffrey Tambor, but the retail conglomerate’s studio branch has its biggest match point yet. Woody Allen himself will write and direct his first TV series for Amazon, already ordered for a full season. I mean, it is Woody Allen.