The Best Super Bowl Ads Ranked By Viewers
For the most part I found most of the Super Bowl Commercials as Blah, Blah, Blah. However there were a few good ones. Here are the USA Today Ad Meter winners.
For the first time, two ads tied for the top Super Bowl commercial as selected by consumer panelists rating the ads as they aired in the game for USA TODAY'S 23rd annual exclusive Ad Meter. Both starred dogs acting like, well, people.
Doritos struck marketing gold Sunday night by using its now-familiar formula for creating best-liked Super Bowl spots: let its customers make them.
All its ads were consumer-created, and the winner featured a guy who pays big-time for teasing a hungry pug dog with Doritos. It was rated as the co-winner with the Bud Light Dog Sitter ad by the Ad Meter panelists.
Here are the Top Ten Super Bowl Ads according to the USA Today Ad Meter.
The 10 most popular | ||||
Advertiser | Description | Secs. | Qtr. | Score |
Bud Light | Dog sitter puts dogs to work | 30 | 4 | 8.35 |
Doritos | Dog's revenge for Doritos teasing | 30 | 1 | 8.35 |
Volkswagen | "Darth Vader" starts 2012 Passat | 30 | 2 | 7.95 |
Doritos | House sitter brings back grandpa from ashes | 30 | 1 | 7.68 |
Pepsi Max | Love hurts with bad girlfriend | 30 | 1 | 7.56 |
CareerBuilder | Bad chimps block guy in parking lot | 30 | 2 | 7.54 |
Pepsi Max | Reading thoughts on first date | 30 | 4 | 7.52 |
NFL | TV show clips of NFL fans | 30 | 4 | 7.51 |
Bridgestone | Beaver pays back good deed at bridge washout | 30 | 4 | 7.44 |
Coca-Cola | Border guards share Coke | 60 | 3 | 7.41 |
The rest of the pack | ||||
Bridgestone | Mistaken "reply all" leads to panic | 30 | 1 | 7.39 |
Volkswagen | Animated beetles show 2012 Beetle shape | 30 | 4 | 7.34 |
Bud Light | Kitchen redone with Bud Light | 30 | 1 | 7.28 |
Doritos | Licking, sniffing "best part" of Doritos | 30 | 1 | 7.27 |
E-Trade | Tailor measures baby | 30 | 3 | 7.23 |
Budweiser | Bud gives Old West Elton John feeling | 60 | 2 | 7.21 |
Snickers (Mars) | Richard Lewis, Roseanne Barr whine while logging | 30 | 2 | 7.00 |
Chevrolet | Silverado HD pickup rescues boy | 30 | 1 | 6.97 |
Mercedes-Benz | New 2012 models, classic cars and Diddy | 60 | 4 | 6.95 |
Audi | Escape from "old luxury" prison | 60 | 1 | 6.93 |