Christmas Shopping
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The National Retail Foundation found a few interesting trends as we gear up for another holiday season.  They found, for one, that the economy continues to affect us, but we will spend more this year than last. Here are a few holiday trends for 2010:

  • Gift cards are the most requested gift, but more people are asking for jewelry this year than last.  Do you search for the perfect gift or just give a gift card?
  • It’s all about value. Unlike 2009 and 2008, price is not the only factor shoppers will consider when making buying decisions. Shoppers are looking at the big picture.  Is the product worth the extra money?  Will it really save me time?
  • It’s all about me, again. The number of people who will take advantage of holiday sales to make non-gift purchases for themselves is up to 57 percent this year from 53 percent last year
  • The biggest spenders are just one click away. Online shoppers have much deeper pockets this year.
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  • Can you hear me now? Retailers are ramping up their mobile APPs and websites.  More than one-fourth of Americans who have a smart phone will use their mobile device to shop for gifts.
  • I have done most of my shopping online this year.  How about you?
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