Coke has taken a break from the cola wars to fight the the battle against short attention spans.

The soft drink behemoth has put this tongue-in-cheek video announcing the creation of something called a social media guard, a cone-like device which prevents people from checking out the pile of outlets that enables them to live rewarding and fulfilling online existences, while bringing them back to something called the real world.

Most importantly, though, the social media guard doesn't stop you from enjoying a delicious and refreshing Coke. Why, we bet you can't wait to retweet this video, share it on Facebook and create your own version on Vine.