COORS IDIOT-PROOFS THEIR BEER CANS EVEN MORE
If you're a beer drinker, you know Coors took beer drinking technology to new heights when they introduced their cold-activated cans. You know ... The ones that feature mountains that turn blue when cold.
Well, they've just upped the ante according to Beer News.Org
The new cold-activated cans will actually have a second coldness meter. Coors found that 70 percent of beer drinkers put their beer in the freezer to achieve the desired level of cold. The trick, of course, is to know when to take the beer out.
The new bottles and cans, available in the next few weeks, will still have the mountains that turn blue when the beer is cold. And, they will also have a new "cold indicator bar" that will turn blue at the same time.
That way, you'll know when the temperature is at the "peak of refreshment" -- and, theoretically, not frozen solid. Now , admit it, if you're like me, how many times have you found exploding beer cans in the freezer. I have to say it has happened a few times. Of course the problem for me is not the technology, it's remembering that you actually put the beer in the freezer.