It’s A Joe Boxer Christmas.
The people at Kmart are at least going out in a blaze of glory. The business world has been predicting the death of Sears and Kmart for a couple of years now. And if the icon Michigan retail brand is heading to Montgomery Ward and Woolworth’s-Land, they at least aren’t going down easy.
If you remember the interesting “choice” of words Kmart used in their past 2 commercials “Big Gas Savings” and “Ship My Pants” got literally hundreds of millions of views, now they have a new ad for their layaway. Featuring the Joe Boxer Dancers. Enjoy.