Victoria’s Secret Angels Part of Spot for Super Bowl XLIX [Video]
Victoria’s Secret Angels Candice Swanepoel, Lily Aldridge, Karlie Kloss, Behati Prinsloo, Alessandra Ambrosio and Adriana Lima star in a 30-second spot, which is to air after the two-minute warning in the fourth quarter of the Super Bowl telecast.
The spot, which includes Brenda Lee’s song “I’m In the Mood for Love,” was just released online today.
The advertisement is part of the brand’s Valentine’s Day marketing efforts, which also included release last week of its “Don’t Drop The Ball” web video. That features two teams playing football in red-and-white jerseys. After a fumble-free game, the winning team is revealed to be Lima, Doutzen Kroes, Swanepoel, Aldridge and Prinsloo
In 1999, Victoria’s Secret aired its first Super Bowl commercial promoting the webcast of the Victoria’s Secret Fashion Show.
In 2008, Victoria’s Secret ran a Super Bowl commercial to promote its Valentine’s Day collection and it was seen by a record-breaking 103.7 million viewers.
The video isn’t the only thing Victoria’s Secret is doing for Super Bowl XLIX in Glendale, Ariz. Lima, Aldridge, Prinsloo and Erin Heatherton are hosting Victoria’s Secret’s 12th annual Leather & Laces party on Friday and Saturday at Bentley Project in Phoenix.