You might love your grandpa, but most grandpas aren’t cool. If you can roll a doobie with your grandpa, you know you’ve got a rare cool pop-pop.

Willie Nelson, the legendary 81-year-old country icon, is launching his own brand of marijuana, which he’s naming “Willie’s Reserve.”

The herb was developed by his family, with a special focus on environmental and social issues. And, on the commercial side, Willie is hoping to open actual stores to sell the stuff – as well as other strains.

“It will be like when you walk into a Whole Foods store,” said a spokesperson. “Whole Foods has their 365 brand, or you can buy Stony Brook, or you can buy Horizon… It’ll all under that umbrella of ‘here’s our core beliefs, and here’s our mission statement,’ and they will be a part of that, to be a part of us.”

So if you live in Colorado or Washington or Alaska, be on the lookout for Willie because he’s coming to town.

You see where this is going, don’t you? Name brand weed. It’s the first step on our journey to marijuana superstores.

While Willie Nelson is best known these days for being a marijuana warrior, he actually was a huge star in country music back in the day. You do realize he’s a musician, right?

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