How to Get More Home Service Leads: Top 25 Home Services Advertising Ideas to Get More Home Service Leads
We’re about halfway through the first quarter of 2022, which means it’s still the perfect time to try some new home services advertising ideas. If you’ve been wondering how to get more home service leads, we’ve got a ton of things you can try—and it all begins with your home services website design.
It’s important to try a variety of things when it comes to digital marketing for home services. Why? Because every home services provider needs home service leads to survive—no matter your location or how long you’ve been completing home services jobs for your community. Without a good flow of new home service leads, bringing in new customers and making money become impossible.
But, if you create a system that attracts new customers and delivers new home service leads to your business like clockwork, that’s a recipe for:
- More high-paying home services jobs
- Increased revenue for you and your crew
- Growth of your home services business
We know why home services providers need to generate home service leads, but how can you do it affordably and efficiently? The answer is: a good home services website with good home services web design. If you’ve ever wondered how to get more home service leads, follow the steps below—and consider working with a home services marketing agency!
1. Get More Home Service Leads Through Your Website
If you don’t yet have a home services website, one of the best things you can do for your business is to create one. A home services website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:
- Learn more about your home services business
- Read about the home services you provide
- See your service area
- Get in touch with you about home services jobs
- Become a quality home services lead for your business
Without a home services website and professional home services website design, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.
Without a website, your business might as well not exist at all. A home services marketing agency can help you get set up.
2. Canvass the Area to Generate Home Service Leads
Canvassing an area to generate home service leads might seem like an old-school marketing tactic, but it’s a home services advertising idea worth trying. After all, consumers are more likely to work with you when they can put a face to your business. If you want to give canvassing a shot, try doing it after completing a home services job in the area.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential customers after getting their info.
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s a home services lead!
3. Send Out Direct Mailers to Get More Home Service Leads
Here’s another home services marketing idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential customers.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for home service leads from other sources to determine if this is a viable solution for you.
4. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one home services advertising idea that’s been proven time and again to generate quality home service leads. So, if you’ve been wondering how to get more home service leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in home service leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local home services providers.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you with home service lead generation. As a home services marketing agency, we can also set you up with a professional home services website design and share other ideas for digital marketing for home services.
5. Always Use Local SEO for Home Service Lead Generation
Search engine optimization (home services SEO) is still king in the digital marketing space, which is why home services SEO is so popular. SEO is what moves your home services business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, home services SEO alone can generate the majority of your home service leads (but we still recommend reading the rest of these home services advertising ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to work with a home services marketing agency and let a home services SEO expert get you up and running.
6. Get More Home Service Leads Through Facebook + Instagram
Still wondering how to get more home service leads? Advertising on Facebook and Instagram can be a cost-effective method for digital marketing for home services, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal home services customers by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need home services providers in the future. If you’ve been wanting to try social media advertising for your business, this is one home services marketing idea worth trying.
Paired with home services SEO and professional home services website design, this is a powerful lead generation strategy. A home services marketing agency can get you set up.
7. How to Get More Home Service Leads Through Strategic Alliances
Another smart way to generate home service leads is to partner up with the suppliers in your area, such as hardware stores and big-box stores. That could be Lowe’s, Home Depot, or a mom-and-pop shop down the street. Creating a partnership means they’ll recommend you to their customers and provide a steady stream of home service leads.
8. Content Marketing = Home Services Marketing
Creating content for your ideal customers is a great way to get more home service leads. Consider writing blog posts and articles that you can post on your home services website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- 10 Signs Your Roof Needs to Be Replaced
- Top Paint Colors of 2022
- Plumbing Maintenance Tips to Get You Through the Winter
As you write these articles, plug your home services. Suggest that readers use a home services provider they can trust to do the job correctly the first time, and—if you’re affiliated with a certain home services brand—talk them up!
9. Email Marketing = Home Services Marketing, Too!
Email marketing is one of the oldest forms of digital marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your home services business, you’ll make (on average) a $40 return on your investment.
Because most home services businesses overlook the benefits of email marketing, it’s a great lead generation option for your business. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready home service leads and spend 33% less money on making sales.
10. How to Get More Home Service Leads at Trade Shows
Attending trade shows should be high on your list of home services advertising ideas. They not only provide plenty of solutions for how to get more home service leads, but also let you observe your competition, create new business partnerships and boost brand awareness among potential customers.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.
Finally, make sure you’re collecting information from visitors and following up to make the sale.
11. Get Home Services Advertising Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with property managers, developers and construction contractors—they’re likely to send more home service leads your way!
12. Give Telemarketing a Chance to Generate Home Service Leads
Though telemarketing was once a good channel for home services lead generation, many people now block unwanted calls. However, there are still companies out there that will telemarket for you and set up appointments with potential home services customers.
While this is a viable solution for digital marketing for home services, it would be wise to evaluate how the cost compares to other home services advertising ideas to see if it’s worth the expense for your business. In busy seasons, it might be extremely effective!
13. Reputation Management Affects Your Home Services Business
Did you know 85% of people search online to find local home services providers? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need your home services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number.
Online, list your home services business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more home service leads.
14. Ad Retargeting Is a Fresh Home Services Advertising Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it for your home services business.
Retargeting is a great way to keep your home services business and home services website in front of potential customers who have already shown interest by visiting your website. This is one home services advertising idea well worth trying, especially if you’re already getting good traffic to your home services website. Throw in some home services SEO for an extra visibility boost!
15. Make Your Home Services Advertising Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your home services marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your home services marketing and home services advertising materials!
If you’re not sure where to start, take a look at how your competitors are generating home service leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some ideas to get you started:
- Specialized services
- Level of service
Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!
16. Use Google’s Local Service Ads to Get More Home Service Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for home services providers, at least 7 of them will click one of those ads and turn into a home services lead.
How much more money would you make per month with 7 more home services contracts? For an extra boost, consider investing in digital marketing for home services, then use home services SEO and a professional home services website design to hook your potential customers.
17. Co-Market With a Relevant Business
Co-marketing means you’re teaming up with another business to share lead generation opportunities. For example, you might want to partner up with a property manager or complementary home services provider and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can lead to many more home services lead generation opportunities since you’re both working to generate new leads.
18. Increase Referrals to Get More Home Service Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighbors to your home services business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one home services marketing and home services advertising idea you shouldn’t pass up.
19. Create Helpful YouTube Videos About Home Services
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful home services videos. The videos can document your day-to-day activities, follow a job from start to finish, or illustrate how to properly repair something. These videos will build your credibility as a home services business and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your home services website so they can learn more.
20. Create a Home Services Facebook Group
Having a dedicated Facebook business page for your home services business is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into home services jobs.
21. Take Pictures of Completed Jobs
A picture can say a thousand words, so make sure you’re taking before and after photos of every home services job you take on. It’s a great way to show the quality of your work, and it gives you great content to post on your home services website and social media.
22. Use LinkedIn to Attract Home Service Leads
LinkedIn is more than a great place to establish yourself as a home services expert and home services business owner—it’s a great place to generate home service leads, too. How? Do a search for local businesses and property managers you can connect with and talk about the home services you provide.
23. Hunt for Home Service Leads on Craigslist
Craigslist might seem like a dated suggestion, but tons of people still use it when they need to find someone for a home services project. Take a quick scroll through the classifieds and see if anyone is looking for a home services provider. Write down their names and numbers, then get in touch with them to discuss the project they have in mind and schedule a consultation. More often than not, people searching for home services providers on Craigslist are ready to work with you now and pay for your services.
24. Send Out Press Releases About Your Home Services Business
Press releases are a great way to share new and exciting developments about your home services business. Are you offering a new service? How about a discount for repeat customers or those who refer their neighbors? Write a press release that outlines these new items and send it off to your mailing list to start generating home service leads.
25. Don’t Pay for Home Service Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your home services business, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your home services website that will turn into paying customers. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative is using digital marketing for home services. Combined, home services SEO and professional home services website design can increase your online visibility and win you more home service leads.
Sign Up With Townsquare Interactive to Maximize Your Home Services Marketing Budget
Website design isn’t the only element of an effective home services marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate home service leads using the steps above.
Adding other elements to your marketing campaign, such as home services SEO and reputation monitoring, can strengthen your home services marketing campaign and help you to generate more home service leads.
The team at Townsquare Interactive specializes in creating home services websites and marketing campaigns that generate home service leads for businesses across the country. All of our home services website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your home services marketing campaign to the next level.
Click the button below to learn more about our home services marketing packages and jumpstart your home services website.