Occasionally companies like to freshen up their look. The New Holland Brewing Company is giving a new look to it's products. The company has introduced a new branding campaign.

The rebrand concentrates on being “innovative, welcoming and resourceful". It anchors these principles with "Gezellig", a Dutch word that means encompassing feelings like coziness, friendliness and relaxation.

The new windmill logo is the focal point for the branding. It has been redesigned to look both contemporary and classic. The company says it refocuses on their Dutch heritage while embracing innovation.

Their core lineup hasn't changed much for New Holland, but they have added to their list of year-round offerings. Available are Hazy River -- a Citra-hopped New England Style IPA; Little Piglet -- a new Session IPA; and Golden Sails Lager.

The company showed off their new look recently on Instagram...


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Coming soon to savored moments near you! #gezellig

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New branding and look -- but the same great beer inside!

For more information check out the New Holland website, or follow them on Instagram.

As a side note, if you need hand sanitizer during this coronavirus pandemic, New Holland is on a mission to enhance the quality of people’s lives. From their website: "As the coronavirus pandemic spread across the world, into our state and our community, we thought about this mission and how we could help. Naturally, our ability to distill alcohol led us to producing alcohol antiseptic hand sanitizer."

Both 8 oz and 1 gallon bottles of their hand sanitizer are available on a first-come, first-served basis at their two retail stores. It can also be ordered online. Check out their website for more information.