Our Long National Nightmare Is Almost Over…TWINKIES ARE BACK!!!
Well, they WILL be back this summer! The bankrupt Hostess company was sold to two investment firms for 410 million dollars, and those firms are going to revive the iconic snack cake brands sometime this summer! As one who enjoys the treats of his youth and last year, this warms the sugar laden veins that snake through my body!
"Hostess Sells Twinkies Brand to Investment Firms" tells the riveting tale of courts and how 2 firms stepped up and said "NO" when asked if they were going to let these brands die.
"The new owners will be Apollo Global Management and Metropoulos & Company, which owns Pabst Blue Ribbon and Vlasic pickles. C. Dean Metropoulos, the food industry veteran who leads the firm that bears his name, is expected to become the chief executive of the snack business. The deal includes five Hostess factories, which the buyers hope to restart so to begin restocking shore shelves by the summer. And the new company will almost certainly feature the Hostess name."
The story goes on to say "Daren Metropoulos, one of Mr. Metropoulos’ sons and an executive at the family firm, said in an interview. 'We saw a real opportunity to revitalize these brands, just with some T.L.C.'
That may come in the form of what the younger Mr. Metropoulos deemed “guerrilla marketing,” much as his firm has done with Pabst Blue Ribbon. Social media like Twitter are expected to play a big role going forward, he said, and comedian friends like Zach Galifianakis may be drafted as spokesmen. (Will Ferrell, for instance, has starred in commercials for Old Milwaukee beer, part of the Pabst family.)"
So maybe Will Farrell, dressed as Ron Burgundy, eating a Ho-Ho? Stranger things have happened!